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Your marketing will be scored based on the following 4 pillars:
Visibility
Can the right people find you and remember you?
Without visibility, even the best innovations remain unnoticed. This pillar assesses how discoverable your company is across digital and real-world channels.
Authority
Do you lead the conversation in your field?
In science-driven markets, trust is earned through insight. This pillar measures how well your company builds thought leadership, shares expertise, and shapes your niche.
Engagement
Are you turning interest into action?
Science audiences are skeptical by nature. Engagement means more than impressions or clicks, it’s about dialogue, lead nurturing, and building connections that move people toward partnership, purchase, or advocacy.
Positioning
Do people understand your company?
Scientific value doesn’t speak for itself. This pillar examines how clearly and compellingly your company communicates its unique role in the market.
How it works
This scorecard was designed to be easy, yet effective in identifying areas of improvement with your marketing activities.
Answer 18 questions
These questions help us to identify your key strengths and weaknesses for more accurate results.
Receive your results
Once you have finished, your answers are then pumped through an algorithm to produce your final score.
Action steps
Based on your score we will provide practical next steps for you to take to improve.
It only takes 2 minutes
Take The Science Marketing Scorecard and discover how you can positively affect your bottom line by identifying key areas of improvement.
It’s FREE
About me
👋 Hey, I'm Joachim Eeckhout
In 2014, I founded Labiotech.eu to make the European biotech industry easier to understand—and grew it into one of the most-read digital media platforms in the field, with over 150,000 monthly readers.
Along the way, I learned what it takes to build trust, create content that resonates, and grow a loyal audience. More importantly, I learned how to turn smart communication into real business results.
Now, I help science companies do the same through strategic audits, positioning work, and practical marketing advice tailored to their stage and goals. When you work with me, you don’t just get ideas, you get a clear direction and a partner to help you follow through.
